Tuesday, September 03, 2024
Badinotti Group, a global leader in the production and maintenance of safe containment structures, is excited to announce the acquisition of Maisma Morocco SARL, located in Larache, Morocco. This acquisition, carried out through our subsidiary Maisma Net Services, represents a major milestone in Badinotti Group’s ongoing global expansion, marking our first operation on the African continent.
Strengthening Global Presence with a Local Focus
One of the key pillars of Badinotti Group’s strategic vision is strengthening our global presence while maintaining a local focus. With operations in seven countries worldwide, the establishment of a net service station in Morocco aligns perfectly with our commitment to staying close to local customers and optimizing synergies with our net production facilities. This acquisition will combine Maisma Morocco’s service expertise with Badinotti’s extensive experience in net manufacturing and maintenance, which spans across Chile, Peru, Slovakia, Canada, and the United States. The integration will not only open new opportunities but also further strengthen our market position globally.
Commitment to Employees and Customers
Badinotti Group is fully committed to managing this transition responsibly, ensuring a seamless integration of Maisma Morocco’s employees into Maisma Net Services. Antonio Hernández, the owner of Maisma Morocco, will continue with Badinotti as the Director of Operations for Maisma Net Services. Moreover, Badinotti Group plans to invest in and continuously improve operations to deliver outstanding service to both current and future customers of Maisma Net Services.
Official Statements
Christian Torres, CEO of Badinotti Group:
“Badinotti’s strategic plan is based on four pillars, including the importance of being close to customers through local service companies. The expansion in Morocco represents a crucial step in this direction, and we are excited to support the customers of Maisma and Badinotti in EMEA through this new entity.”
Sergio Biancheri, General Manager Badinotti in EMEA:
“This acquisition strengthens our presence in the European and African markets and expands our operational capabilities. We are excited about the growth and collaboration opportunities this integration will bring to existing and new customers.”
Giancarlo Badinotti, Chairman of the Board of Badinotti Group:
“Expanding into new countries has always been part of our long-term vision. This acquisition not only reinforces our global position but also opens new avenues for learning and growth in strategically important regions.”
Antonio Hernández, Operations Director of Maisma Net Services:
“I am very pleased to join Badinotti Group. This union will enable us to have a more robust operation and offer better service to our customers. I am excited to be part of this new chapter and contribute to the joint success of this venture.”
Future Plans
Looking ahead, Badinotti Group intends to leverage its new base in Morocco to explore additional business opportunities and integrate more products and services. The company also plans to continue expanding in Europe by establishing service companies in new Mediterranean markets and forming strategic alliances to deepen its presence and increase its global market share.
For Inquiries, Please Contact:
Sergio Biancheri – General Manager EMEA
sergio.biancheri@badinotti.com
Christian Torres – CEO Badinotti Group
ctorres@badinotti.com
