We welcome Sergio Biancheri to the Badinotti Group as our General Manager in the EMEA region!

“We are very excited about Sergio’s arrival.  His experience and track record will be essential for implementing the company’s 2025 strategy and thus be able to consolidate our leadership position in all the units and countries we have defined as objective,” says Christian Torres, Badinotti Group CEO.

Sergio adds: “I’m impressed by Badinotti’s cultural diversity, varied technical experience, and expert know-how.  In addition, our global presence in Europe, North America, and South America offer new ideas and different expertise.  This expertise helps us develop new value-integrated solutions to support our clients’ future growth.”

For over 20 years, Sergio has been leading international organizations.  He has successfully navigated sales and operations teams in the competitive and high-technology sectors of Automotive and Home Automation.  His background includes Mechanical Engineering and an Executive Master’s in Business Administration.

What are the goals for the EMEA region?  The new General Manager for EMEA says: “Our target is to enlarge our local presence in EMEA, to be closer to our customers.  As we have recently done in Croatia, growing organically and through acquisition.” 

Our clients will appreciate Sergio’s multilingualism; he’s fluent in English, Spanish, Italian, and German.  In the past, Sergio has lived in Germany, Belgium, and the Czech Republic while overseeing sales activities in the Middle East and Africa.

A native of Genoa, Italy, Sergio has enjoyed the sea all his life, whether fishing, sailing, or kitesurfing.  He concludes: “I’m happy to have the opportunity to work in a sector that shares my values and my passion for the sea and its sustainability.”